On Wednesday evening November 15, my husband and I went to Guangzhou to celebrate the Belgian King’s Day. There was a delegation from Belgium of ICT firms to find a collaboration with Chinese companies.
Our king has come to China already a few times and my country has very good economic relations with China. I am also happy to see that our country is advancing in modern technology and that we are making a great effort to also learn from China and exchange knowledge.
My husband and I started a new business: help Chinese to sell on Amazon, be their agents but also give trainings. I will be responsible for Social Media advertising. So, I will help to advertise on Facebook, Youtube and Instagram for Chinese sellers.
For years, I have been living in China and I see how many things Chinese do different than Westerners. So, when they need to promote their products to the West, they have to adapt the Western style of writing and showing pictures or videos that appeal to Westerners.
When I see a description on Amazon, I can almost immediately see that it has been written by a Chinese. It is careless (has spelling mistakes) and it only describes features. There are no descriptions to get to the emotions of the people. When we want to sell something, we don’t always have to just show the product and hope that people will buy. We have to attract the customers to buy this by touching their emotions.
I like this business, because it builds a bridge between the West and the East and this was always my dream to do. Although, I didn’t know it would have been in this way. I thought I would teach about European culture to Chinese, but now, I am going to teach about European consumerism. Which, you may think, is the new culture of the world.